GIVE HER A CROWN x JAGUAR 2023 CAMPAIGN: BETH DIANE ARMSTRONG
directed by Linda Notelovitz
Presenting a captivating 6-film narrative for the Give Her A Crown – a female empowerment platform that is fuelled and empowered by Jaguar.
Introducing the remarkable Beth Armstrong, a sculptor whose creations tap into the scientific artistry of symmetry through sculpture.
“Spending time with Beth is a reminder of my own vulnerability. And when nurtured how it can be the “guardian of integrity”. Sustaining a creative spirit is about succumbing to all we feel. Steel sculptures that are both heavy and delicate at the same time. Purposeful in her expression, identifying what each feeling is and putting these into words, measuring every point, holding onto its meaning and delivery and comprehension. The Science of Art – intellect and creativity formed into 3 dimensional structures.” - Linda Notelovitz
CLIENT:
Give Her a Crown
Jaguar
Director/Producer: Linda Notelovitz
Production Manager: Alexandra Oppenheimer
DOP: Miles Goodall
Stills Photography & Behind the Scenes: Deborah Rossouw
Art Director: Thomas Reynecke
Editor: Peter Mostert
Colourist: Michele Wilson, Ludus Post Production JHB
Online Artist: Simone de Ruyck
Sound Design & Final Mix: Stephen Webster, The Workroom Audio Post
With true appreciation to the creative partners, whose generous contributions made these films possible:
Panavision, South Africa
Panalux, South Africa
Cape Island Studios
Gold Island Studios
CineConnect
Photo Hire
Rota Rentals
South African National Parks
Mike Smit, Media Host
Ludus Post Production
The Workroom Audio Post Production
Linda Notelovitz
